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Financial; Review: “William Helburn, Ad Man, Not Mad Man” In The Australian Financial Review

In May, 1947, an upcoming New York creative director Bill Bernbach wrote a note to his advertising agency's management. In it, he pleaded for a recognition of the importance of art over technique and the dangers of formula: "I'm worried that we're going to … worship techniques instead of substance, that we're going to follow history instead of making it…"

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